Dentsu ANZ has appointed Nine’s Danica Bellchambers as chief data and technology officer, commencing 11 May.
The newly created role brings together data, technology and AI as a core, horizontal capability across the business, deeply connected into dentsu’s Media, Creative, and Experience practices.
Dentsu said Bellchambers will focus on uniting and strengthening the significant data and technology talent that already exists across dentsu ANZ, building a more connected and cohesive data, technology and AI strategy.
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Danica will also join the dentsu ANZ Executive Leadership Team, reflecting the strategic importance of data, technology and AI in shaping the future direction of the business.
Rob Harvey, CEO dentsu ANZ, said: “Danica is exactly the leader we need at this moment. We’re already doing great work across data, technology and AI, and her appointment is about accelerating that momentum and connecting our capability more deeply across the organisation. She brings deep expertise that will help us scale what we’re doing well and deliver even greater value for our clients. Our focus is firmly on client impact, and Danica’s leadership will play a key role in helping us deliver more modern, integrated and effective outcomes. I’m excited to welcome her to the team as we continue to move forward with confidence.”
Danica joins dentsu from Nine, where she was head of product, AI leading the organisation’s AI product strategy and overseeing the development and deployment of AI driven solutions across content, audience and commercial use cases. Prior to this, she held senior leadership roles at Clemenger BBDO, where she led data science and analytics capability for clients, embedding advanced analytics and AI into marketing and creative solutions at scale.
She is a recognised leader in her field, having been named in B&T’s 2025 Top 10 Best of the Best Chief Product & Technology Officers, and winning the 2024 B&T Women in Media Award in the Tech category.
Bellchambers holds a Master of Applied Analytics, supported by advanced qualifications in artificial intelligence.
In her new role, Bellchambers will draw on the best of dentsu’s global AI products, platforms and partnerships, while also building solutions tailored to the needs of clients and teams across ANZ, combining global scale with local relevance.
Commenting on her appointment, Bellchambers said: “There is a clear, bold ambition at dentsu to unify people, data, and technology to supercharge creativity. I’m excited to work with the talented teams already in the business to build on their strong foundations and architect a high-performance data and AI strategy, leveraging the strength of our global capabilities to deliver high-impact, local results that drive our clients’ businesses forward.”
