Telefonica Germany partners automobile association ADAC to launch new digital benefit programme

Telefonica Germany has signed a partnership agreement with German automobile association Allgemeiner Deutscher Automobil-Club (ADAC). Under the partnership, Telefonica is integrating offerings from its O2 and Blau brands into ADAC’s new digital benefits programme. In addition to existing tariffs from the O2 and Blau brands, O2 Telefonica is developing other offerings for club members.