3SS, a global leader in personalised entertainment solutions, announces a strategic partnership with Škoda to transform in-car entertainment and the launch of Škoda Play, Škoda Auto’s central entertainment hub.
Škoda Play aggregates video content from multiple sources and tailors it to both the user and the specific vehicle. The service includes news, educational materials, themed videos, and Škoda-branded content, delivered via livestream or on-demand formats.
The platform allows Škoda to share branded content directly to vehicles, including service guides, marketing offers, product updates, merchandise, and experiences. Advanced content management and analytics tools enable curated experiences for each passenger.
3SS ensures compatibility with Linux, AOSP, and Android Automotive OS, enabling rapid, risk-free deployment while maintaining complete UI/UX design freedom. The platform provides personalised entertainment, global content integration, advanced management, and analytics capabilities, supporting a modern, software-defined in-car experience.
Petr Kabelka, Connectivity & New Businesses Lead, Škoda Auto
The partnership with 3SS for this software will enable a seamless integration of streaming services into Škoda vehicles, bringing an in-home experience to our cars for the first time.
Felix Walter, Head of Automotive, 3SS
3Ready Automotive helps automakers unlock new possibilities in the software-defined vehicle era, delivering personalised, content-first experiences while providing tools for content management, analytics, and monetisation.
