Advertiser Lookbook – Back to school 2025

Featuring seasonal campaigns from small businesses, SMEs and global brands across the Awin network. Explore the countries below to discover global and emerging brands.

Whether you’re a content creator, influencer or traditional publisher, Awin makes it easy to monetise key retail events by connecting you with a wide variety of advertisers — from emerging brands to global retailers. Here’s what you can expect:

Broad product selection

From fashion and beauty to home, tech and gifts — access a diverse range of seasonal related products.

Advertisers of all sizes

Work with brands at every stage of growth — including small businesses, independent boutiques and well-known household names.

Global reach, local relevance

Promote offers from advertisers in your market or tap into demand across regions including the US, Europe and Brazil.

Exclusive and seasonal promotions

Many advertisers run limited-time campaigns and boosted commission rates around key retail moments.

Simple setup and flexible partnerships

With Awin’s tools and support, it’s easy to discover, join and promote campaigns that align with your audience.

With advertisers spanning the entire Awin network, you’ll find no shortage of opportunities to create standout seasonal content.

Optimise your publisher profile

Some advertisers don’t have account managers approving partners, so your profile needs to do the heavy lifting. Make sure it’s complete, clear, and includes up-to-date contact details. Be specific about what you offer – whether it’s content, social posts, or email features. Help advertisers quickly see how you can support their goals.

Keep it simple

Avoid jargon. Many small business advertisers are new to affiliate marketing, so use plain language and outline what working with you looks like.

Support brand storytelling

Smaller advertisers often prioritise brand awareness over discounts. Highlight how you can help communicate their story to new audiences.

Think beyond tenancy

Small brands are budget-conscious. Where possible, offer commission-only partnerships or flexible, lower-cost exposure options.

Advertiser directory

Easily connect with businesses via the Advertiser Directory.