- Dyn’s German sports streaming service launched in summer 2023
- Company is valued at €80m after investment last year
- Dyn Sport will continue to manage day-to-day operations of content unit
German sports streaming firm Dyn is separating its content and technology operations into two legally distinct businesses.
Dyn was founded in January 2022 by several former German Football League (DFL) executives who felt there was a market for a streaming service that bundled popular second-tier sport into a single comprehensive and high-quality streaming service.
The platform went live in the summer of 2023 and has since carved out a niche in a market where soccer is so dominant, becoming the digital home of sports such as handball, basketball, volleyball, table tennis, and field hockey.
Following the split, Dyn Sport will remain responsible for the day-to-day operation of its eponymous streaming service, handling rights acquisitions, production, advertising and customer service.
Meanwhile, Dyn Media will seek to commercialise the cloud-based tech stack built to support more than 3,000 live events each year. Dyn Media will target not just leagues, teams and federations but also brands and media organisations in other industries.
Dyn Media has already signed up its first licensee in Icon League and says the expansion reflects the investments it has made into its infrastructure.
The two companies will adopt a unified management structure, overseen by chief executive Andreas Heyden. Former Bundesliga chief executive Christian Seifert will move from management board into the position of executive chairman.
“Our technologies and production standards are now in demand beyond our own platform business,” said Heyden. “The clear allocation of these areas within Dyn Media GmbH enables us to accelerate innovation, systematically expand partner solutions and manage our growth. Dyn Sport continues to stand for the fan perspective and the daily fan experience, while Dyn Media represents technology and content production.”
Dyn, which launched with the backing of German media giant Axel Springer, welcomed the DFL and the Schwarz Group, as investors last July in transactions that valued the streaming firm at €80 million. The Schwarz Group, whose other businesses include supermarket Lidl, acquired a 42.5 per cent stake, while the DFL took a 6.5 per cent minority shareholding. Axel Springer also owns 42.5 per cent while Seifert commands nine per cent of shares.
