China automakers look to Toyota in next growth push in Thailand

BYD and others see bumpy road ahead as price war sparks backlash

20260218N Toyota main

BYD and other Chinese automakers showed off their vehicles at the 2025 Thailand International Motor Expo in November. (Photo by Ken Kobayashi)

KENYA AKAMA

BANGKOK — Having claimed 20% of Thailand’s auto market by taking market share from Japanese rivals, BYD and its Chinese peers are now looking to learn from Toyota Motor for future growth as an intense price war creates a backlash among local consumers.